My Services

Ecommerce Consultancy:

• Replatforming project management & Consultancy

• Create & develop your Ecommerce online Trading strategy

• Website Audit - focusing on UX and data analysis to provide recommendations for improvement and optimising

• SEO - reviewing standards and actioning requirements to improve standards

• UX - introduce & develop CRO and AB testing to improve website usage and journey

• Identify technology to enhance performance

• Content - ensuring the right content is being created and published on the website

• Agency review - assisting brands to understand if they are getting good value for money from their existing web agency and recommending better ways of working (or better agencies if needed!)

• Coaching & Training - help to upskill their inhouse team to develop their processes and ways of working

• Create a Website development roadmap to improve KPIs such as CVR and engagement measures (ultimately revenue)

Marketing:

• Audit & review of current activity - provide data and recommendation based on performance

• Identify gaps within your marketing channels and provide recommendations

• Create a structured strategy to develop marketing activity - short, medium and long term goals to encompass all marketing channels across the whole marketing funnel

• Identify cost savings and efficiencies

• Identify & onboard technology to improve performance

• Digital Marketing: Email, PPC, Paid Social Media & Affiliate marketing - developing activity with a focus on ROI

• Cost analyses and budget planning

• Agency review - assisting brands to understand if they are getting value for money from their marketing agency and recommending better ways of working - improve relationships between Brands and Agencies

• Coaching & Training - help to upskill in-house teams and individuals to develop their knowledge, processes and ways of working

Business Development:

• I focus on driving business growth - keeping it sensible and aligned to your structure & cashflow

• Create & develop your Ecommerce Strategy and Marketing Strategy, aligned to your Business Strategy & goals

• Full cost assessment and margins assessment

• Identify & develop a commercial Ecommerce business strategy that fits with overall business activity

• Linking your Ecommerce activity to the rest of your business

• Team skill assessment & review with recommendations to develop skill gaps

• Team development, coaching & training on an individual basis

• Technology – assess business current usage - identify gaps and provide recommendations for success

• Identify potential cost savings

• Website & Marketplaces focus

• B2C and B2B focus

Trading:

• Developing campaign planning & management across all marketing channels

• Develop a trading mentality within the business with a Commercial focus on Best Sellers, Key Selling periods and a hunger to succeed

• Carry out cost analysis and margin analysis with recommendations to improve

• Develop ways of working & processes between the ecommerce/ marketing team and product/ merchandising teams

• Developing reporting capabilities and usage - for quality and to enable sensible decision making

• Evolve & develop operational needs for your Ecommerce business for efficiencies and serve your customer better

• Evolve business ways of working and processes to achieve "best practice" for an ecommerce business - tailored to business needs, structure and requirements

• Coaching & Training - help to upskill inhouse teams to develop their knowledge, processes and ways of working